Holiday Inn
The Holiday Inn Jacksonville lobby required visual cohesion that aligned with its redesigned architecture while elevating the guest experience.
I developed a refined visual system—using a controlled palette and purposeful graphics—to unify the space without competing with the architecture.
Lobby overview — visual system balancing architecture and graphics
Detail — refined palette and grid enhance spatial clarity
Integration with interior finishes — graphics complement materiality
Graphic elements reinforcing circulation and spatial flow
Project
Lobby Art
Client
Holiday Inn
Date
2024
Location
Jacksonville, Florida