I design brand systems built for friction.

For the past decade, I’ve worked with The Ritz-Carlton, LaCroix, Carnival Cruise Line, the Bass Museum, and Lennar—organizations whose brands have to perform in physical space, at scale, and in public.

My work sits at the intersection of identity, environment, and digital, where clarity isn’t decoration—it’s survival. I build systems that work on buildings, not just in decks.

Trained as a fine artist. Educated at the School of the Art Institute of Chicago. Still obsessed with composition, tension, and reduction.

Fine Art Portfolio: petekirill.com