SIAM
This project centered on building a cohesive brand system for SIAM—one designed to stay consistent across packaging, digital, and environmental applications. The objective was a framework that could hold together in multiple contexts while remaining flexible enough to evolve.
Instead of producing isolated assets, the work defined a set of typographic, graphic, and compositional rules that govern how the brand operates. The result is a durable system built for clarity, consistency, and scale—supporting future growth without the need for continual redesign.
Material and finish supporting premium perception
Primary packaging — identity expressed through restraint
Typography-led hierarchy over ornament
Secondary elements reinforcing brand consistency
Installed banner — bold typography cuts through event noise
Environmental banner: simple, direct, unignorable.
Context shot — banner reads clearly among competing visualst
Cover — brand clarity designed to read at a glance
Project
Brand System
Client
SIAM
Date
2025
Location
Miami, Florida